Benefits of Sponsorship

Some of the many benefits of sponsorship:

  • NASCAR racing is the second most popular sport in America behind NFL Football.
  • SPEED World Challenge races run on the same track and weekend as the American Le Mans Series, Champ Car and NASCAR.
  • Excellent reach with races throughout the U.S. as well as Canada.
  • Media exposure through the internet, newspapers, magazines, radio and national television coverage.
  • All of the races are televised and then re-broadcast, creating maximum value.
  • Additional advertising on baseball caps, t-shirts, bumper stickers, posters, etc.
  • Signage on the car and team transport trailer.
  • Name on driver's suit and all team uniforms.
  • Exposure to a very qualified targeted market. Much higher metrics than normal.
  • Race car set up and autograph session at your company functions and trade shows.
  • Reward your employees or business partners with a passenger ride around a real racetrack.
  • Available at most tracks on a testing day.
  • Personal coach and instructor available for employee track days. Able to conduct advanced driving school individually or with a group.
  • Guest speaker at employee functions, seminars, racecar workshops, etc.
  • Trackside hospitality for employees, current and potential business partners.
  • Added sponsor value through post-parties, message boards, get-togethers.
  • Drive sales and increase traffic toward your business.
  • Create brand loyalty.
 

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